‘DEAR TUMMY’ LEADS THAILAND’S HEALTHY SUPERMARKET MOVEMENT BY LAUNCHING “VEGAN BASKET” WITH ROOT THE FUTURE,
SHOWCASING THE LARGEST SELECTIONS OF PLANT-BASED PRODUCTS
IN BANGKOK AT G FLOOR ICONSIAM
Dear Tummy Lifestyle Supermarket together with Root The Future launches “Vegan Basket”, the largest selection of plant-based products in Bangkok. This zone emphasizes its positioning as the leading healthy supermarket, a one-stop destination of foods for health in a vast area of over 100 sq. m. The highlight is 200+ items of plant-based products gathered in one location for your shopping pleasure. Fresh fruits and vegetables from local growers are available to meet expectations of health-conscious consumers. Vegan Basket is a brand-new extension to Dear Tummy Lifestyle Supermarket, situated on G Floor, ICONSIAM.
This is the first cooperation between Dear Tummy and Root The Future to drive the trend of plant-based foods and to provide consumers with an easy access to “The Future of Food”. The ultimate goal is to raise awareness and encourage consumers to turn their attention to plant-based foods that provide great benefits to our health and our world. This specialty zone has gathered the community of like-minded brands that are the leading producers of plant-based foods in and around Bangkok, sure to be the destination for health-loving consumers.
Chayapong Naviroj, Director of Intermart (Thailand) Co., Ltd. and Dear Tummy Lifestyle Supermarket said “the market of plant-based products has continued to grow around in the world due to the issues of climate change and consumer’s choice on healthy eating for greater health benefits and longevity. At present, the trend of consuming plant-based products in Thailand has gradually increased among vegans and vegetarians and health-conscious consumers as well as from the rising number of numerous brands producing plant-based products.”
This ‘Vegan Basket’ has gathered numerous brands with a mission to change the way we consume, such as Bangkok’s leading brands: Phuture, plant-based meats from N. R. Instant Produce, PCL., the leader and key driver to revolutionize “Food for Future” industry. Many more brands and collection of products range from various almond milk, vegan cheese, vegan ice-cream, assorted desserts, vegan ready-meals, protein ball for exercise lovers, and more!
The naming origin of ‘Vegan Basket’ highlights the significant values of the brand in selecting vegan products by experts to provide easy access and convenience to vegan products, for examples:
- The Lazy Vegan Basket is a set of almond milk, chocolate, cookies, snack, soy milk, ready-to-eat tomato soup and mochi ice-cream
- Fitness Fanatic Basket is a set of mushroom, 100% pea protein isolated, cookies, tempeh, almond milk, and kombucha drink
- Picnic Platter Basket is a set of cookies, cheese, kombucha drink, pickles and chocolate
- Taste of Thailand is a set of tempeh, mushroom, pork mince, shrimp balls, chocolate and ice cream
- Taste of The West is a set of pesto sauce, mayonnaise, cheese, sauerkraut and burger
Food sampling and cooking demonstration of healthy recipes are some of many activities in ‘Vegan Basket’ zone to provide customers with immersive experience and easy access to vegan foods. Each month, the zone will organize thematic activity introducing new and broad range of product varieties that will be the heart of creating customer’s healthy eating experience. Moreover, fresh fruits and vegetables are delivered daily, direct from Thai growers such as Faprathan Farm, Royal Project and Community Farmers. Dear Tummy also provides organic products and many other healthy products to fulfill your needs.
Vegan products are available in Vegan Basket at Dear Tummy, Lifestyle Supermarket, G Floor, ICONSIAM or home delivery via LINE app: deartummydelivery or call 088-971-8034. For added convenience to our customers, Dear Tummy has partnered with Robinhood App to deliver vegan products and foods for the first time. Simply search “Dear Tummy” for the keyword in the application. With this level of convenience and excitement, healthy conscious people and vegans alike won’t be able to resist. All products from Vegan Basket will be available from this app from 25 February 2021 onwards.