Bangkok, Thailand — Global demand for dietary supplements and health-focused products is accelerating as Preventive Healthcare, Healthy Ageing, and Longevity reshape consumer priorities. As people increasingly take a proactive approach to health, and ageing populations drive demand across generations, Thailand is positioning itself to capture the next wave of growth in the global health and nutrition industry.
Against this backdrop, Informa Markets will host Vitafoods Asia 2026, Asia’s leading exhibition for ingredients, technologies, and innovations for dietary supplements and health products, from 2–4 September 2026 at Halls 1–3 and 5–7 of the Queen Sirikit National Convention Center. Spanning more than 20,000 square meters, the event has brought together 800+ exhibitors from 40 countries, more than 10 international pavilions, and over 16,000 visitors from around the world.
Bringing the global supply chain to Thailand
Mr. Manu Leopairote, Chairman of Informa Markets (Thailand), said Vitafoods Asia 2026 will go beyond showcasing products and technologies, providing Thailand with a strategic platform to strengthen its position in the regional dietary supplement supply chain.
“Hosting Vitafoods Asia in Thailand is like bringing the supply chain hub home. It gives Thai businesses the opportunity to move from being buyers to becoming OEM/ODM manufacturers, connect directly with global suppliers and technology developers, and access innovations and upstream ingredients from around the world. It also creates a pathway for high-potential Thai extracts and herbs, including black ginger, turmeric, and gotu kola, to reach international markets.”
The event will also help Thai businesses navigate international standards, regulations, and market opportunities while connecting the wider ecosystem, from manufacturing and R&D to trade, logistics, wellness, and health tourism.
Thailand’s strategic location, infrastructure, and strong appeal as both a business and leisure destination further enhance its potential as a regional “Bleisure Destination”, making Bangkok an attractive meeting point for the global health and nutrition industry.
Longevity reshapes the supplement market
Ms. Rungphech Chitanuwat, Regional Portfolio Director – ASEAN at Informa Markets, said the rise of Longevity and Healthy Ageing is fundamentally changing the role of dietary supplements, as consumers increasingly incorporate health and nutrition into their everyday lifestyles.
“Preventive healthcare is no longer a concern reserved for older generations. Younger consumers are also taking action earlier, creating demand for products that support long-term health and wellbeing,” she said.
“Thai businesses need to stay ahead of rapidly evolving consumer expectations by closely tracking emerging trends and innovations. Vitafoods Asia 2026 provides a unique opportunity to bring global knowledge, technologies, ingredients, and business connections together under one roof.”
Five key highlights at Vitafoods Asia 2026
- The complete health and nutrition supply chain: Explore everything from ingredients, extracts, vitamins, herbs, and OEM/ODM solutions to functional foods and healthy beverages.
- 10+ international pavilions: Discover innovations from across the world, including a new Australian pavilion and leading companies from Japan, South Korea, the United States, and Europe.
- New Pet Nutraceutical Zone: Tap into the rapidly growing pet health market, fueled by the global Pet Humanization trend.
- Thailand Health Product Awards: Spotlight outstanding Thai health products and innovations, giving local businesses a platform to showcase their capabilities to international markets.
- 65+ expert-led conference sessions: Gain insights into consumer trends, extraction technologies, scientific research, regulatory developments, and marketing strategies from leading global experts.
A launchpad for Thailand’s global ambitions
Vitafoods Asia 2026 is designed not simply as a marketplace, but as a launchpad for business, innovation, and international collaboration. By bringing manufacturers, researchers, investors, technology developers, ingredient suppliers, and brands together in Bangkok, the event will create new opportunities for partnerships, investment, knowledge exchange, and market expansion.
With the global health and nutrition industry entering a new era driven by prevention, healthy ageing, and longevity, Vitafoods Asia 2026 will help put Thailand at the center of these opportunities—strengthening the country’s ambition to become Asia’s hub for health food and extract innovation.