MIDO unveils five stunning luxury timepieces for the year 2022 hosting an exclusive online event
“MIDO PRODUCT NOVELTIES PRESENTATION 2022” directly from Switzerland
Unveiling a timepiece worth collecting with MIDO, a leading watch brand from Switzerland with timeless design and high-quality materials under The Swatch Group Trading (Thailand), recently held an exclusive online event “MIDO PRODUCT NOVELTIES PRESENTATION 2022” from Switzerland. With an honored by the president of the brand MIDO, Mr. Franz Linder unveils the top 5 luxury timepieces of the year 2022 by himself, consisting of Multifort Skeleton Vertigo, Commander Chronograph Special Edition, Rainflower Blossom, Ocean Star Titanium, and Multifort Powerwind Limited Edition.
MIDO, a Swiss-made mechanical watches brand with a history of more than 100 years, since Georges Schaeren founded MIDO G.Schaeren & Co. AG in Solothurn, Switzerland since 1918 by continuing along the path set out by Georges Schaeren and the values that have been an essential part of MIDO’s DNA for a century: timeless design, quality materials, and technical innovation.
The five luxury timepieces are inspired by the beauty of world-famous architecture that combines the design concept of MIDO, which is outstanding in innovation, functionality, and timelessness. All five models will be gradually introduced to watch lovers throughout the year 2022, starting with the “Multifort Skeleton Vertigo”, a luxury timepiece from the Multifort family, with its forceful styling and transparent movement. MIDO reveals the core of its automated movement, the elegantly skeletonized plate adorned with Geneva stripes, in a real artistic and mechanical feat. Its automatic movement, Caliber 80, is outfitted with Nivachron™ balance-spring and a power reserve of 80 hours. Next comes the collection that is known as the signature of the brand, the Commander, this year has created a special edition “Commander Chronograph Special Edition” with a classic design that is more timeless than the past. Combining luxury and sport together perfectly with the design of the rose gold face and brown genuine leather strap, powered by Caliber 60 automatic movement that comes with a spare strap and a special design box specific to the model.
“Rainflower Blossom”, a special edition watch for ladies from the Rainflower collection, reflects the mesmerizing beauty that comes with a new pattern design on the dial that has a delicate curve like the beauty of a flower that has been created meticulously conveyed. This Calibre 80 offers a power reserve of up to 80 hours and is outfitted with Nivachron™ balance-spring. “Ocean Star Titanium” from the Ocean Star collection, the design team has picked up a unique pattern such as wavy lines that adapted to blend with the black dial on the titanium case, reflecting an elegant and strong contemporary design. It comes with the functions of a high-performance diving watch that is
high precision and accurate, able to dive to a depth of 200 meters. Powered by a caliber 80 with a power reserve of 80 hours. Last but not least, MIDO pays tribute to Powerwind collection, revealing “Multifort Powerwind Limited Edition” in subtle reference to the past. The automated winding mechanism, initially introduced in 1954, is distinguished by a traditional design composed of high-quality, long-lasting materials. The model comes in a limited edition of 1,954 timepieces.
Another important highlight of the year is that MIDO has renewed its contract with famous young brand ambassador Kim Soo-Hyun, one of Korea’s top superstars, for the third year in a row to represent the beauty of timelessness through luxury watches of MIDO for fans to follow throughout the year.
Prepare to meet the stunning five luxury timepieces of 2022 from MIDO, a luxury Swiss-made watch brand, at Central, Robinson, The Mall, and dealers across the country, or purchase online via MIDO Official Store in Shopee and Lazada. Follow more details on website www.midowatches.com LINE Official Account: @midothailand or contact us at 02-610-0299