Supermodel sisters Bella and Gigi Hadid star together in the Versace Spring-Summer
2022 campaign, with Donatella Versace herself featuring alongside them.
Renowned photographic duo Mert Alas and Marcus Piggott look to heritage Versace
imagery for inspiration, creating bold and powerful compositions reminiscent of Richard
Avedon’s groundbreaking photography for the brand.
Never just a moment in time, Versace’s collaboration with talent is always a long-lasting
relationship and embrace into the global Versace family, celebrated in the campaign
through an exploration of family and belonging in its different forms. Starting with the
sisterly connection between Bella and Gigi, the images journey to the strong,
empowering bonds of sisterhood, community, friendship, and the global Versace family
through a cameo from Donatella.
“Family is always at the heart of everything I do, which is why I love Bella and Gigi so
much. They perfectly exemplify the strength between sisters, and they share that
message to our Versace sisterhood worldwide. / want this campaign to be a warm hug
to the global Versace family at the start of 2022!”
Coordinated looks emphasize the strength in togetherness, while each sister’s unique
character shines through in alternate color finishes to empowered latex dresses,
matching La Medusa handbags and mini bags, and satin Triplatform heels.
The campaign images were released on January 27.
Chief Creative Officer: Donatella Versace
Campaign Creative Director: Ferdinando Verderi
Photographers: Mert Alas & Marcus Piggott
Starring: Bella Hadid, Gigi Hadid
Casting Director: Piergiorgio Del Moro
Stylist: Jacob K
Hair Stylist: Paul Hanlon
Makeup Artist: Diane Kendal