Masterclass – Tuscan Cuisine – Phuket 2020
Thai-Italian Chamber of Commerce (TICC) recently held a masterclass on Tuscan food at the Kudo Italian Restaurant in Phuket within the global initiative of Italian cuisine in the world, aiming to create awareness of the consumption of authentic Italian food and ingredients.
The event was attended by 40 Italian influencers and institutions, including the President of the Chamber of Commerce, Mr. Federico Cardini and Honorary Consul General of the Italian Embassy in Phuket and Southern Regions of Thailand, Dr. Francesco Pensato. Among the Thai companies invited, there were a cuisine specialize, Italian wines experts, and foodservice professionals and various operators related to hotels and restaurants working on the island of Phuket and in southern Thailand.
Mr. Federico Cardini, TICC President said “Through this campaign; to raise awareness of the foreign consumer, we want to increase the conscious consumption of 100% made in Italy food”
The dinner included a series of courses prepared with Italian products of Tuscan cuisine and Tuscan wines. The courses included bruschetta with chicken liver and cappers; vegetarian panzanella; and “cannellini” bean with pancetta and leek with other delicious dishes as antipasto, followed by main courses which were ‘risotto with radicchio and taleggio cheese’ and ‘risotto with porcini mushrooms and saffron’, and finished the dinner with coffee éclair, chocolate and almond cake, and fruit tartlets, all prepared by the awarded Ospitalita’ Italiana chef, Mr. Massimo Marcato.
At the event, the participants and main sponsors included representatives from EWTA, KCG, Italasia, Conserve Italia, Cirio, Zaino, Riso Scotti, Pluto Ice cream, San Benedetto, Espresso Bolognese, Manzoni Gelato and Toscano, Illuzion, and the Kudo Italian Restaurant. The information was given on the characteristics of the cuisine with Tuscan products and recipes that helped highlight the typical regional cuisine offered.
The TICC will promote the True Italian Taste project on a national scale in order to combat Italian Sounding and educate the consumption of genuine and certified made in Italy products.
For more information please visit https://www.thaitch.org/th/projects/true-italian-taste/ or contact +66 2255 8695 ext 101 or email oi@thaitch.org
TRUE ITALIAN TASTE
36 Italian Chambers of Commerce in 23 Countries
The True Italian Taste project – funded and promoted by the Ministry of Foreign Affairs and International Cooperation is part of the “The Extraordinary Italian Taste” campaign and coordinated by Assocamerestero, from Rome, Italy.
True Italian Taste aims to:
• Tell consumers all over the world about the benefits of true Italian products and the importance of the link between foods and the places they come from.
• Help food lovers to choose and use authentic Italian ingredients, supporting both businesses and consumers.
• Support Italian makers of certified, traditional and niche products who would like to be better known on international markets and reinforce and expand business opportunities for companies already present on world markets.
• Show how to take advantage of the healthy qualities of true Italian food, promoting organic products, dietary supplements, and all Italian-made products certified for specific ethnic categories (halal and kosher foods).
The Project
True Italian Taste, part of the government program “The Extraordinary Italian Taste”, was launched in 2016 on the markets of North America, to then land in the following years also on the main reference markets of Italian agri-food exports to Europe, South America, Asia and Australia.
Through this campaign to raise awareness of the foreign consumer, we want to increase the conscious consumption of 100% made in Italy food, spreading a greater knowledge of the typical characteristics, the places of origin and the nutritional and certification aspects of Protected Designation of Origin PDO and Protected Geographical Indication.