Seiko Prospex’ celebrates 55th anniversary, launching ‘Keep Going Forward’ campaign
Introducing ‘Sunny Suwanmethanont’ as Official Brand Ambassador
Seiko, the world-class leader in the watch industry, led by Hiroyuki Akashi, Managing Director of Seiko (Thailand) Company Limited, is organizing an event to introduce the new official Seiko Brand Ambassador, Sunny Suwanmethanont, while launching a new campaign under the new concept “Keep Going Forward” that emphasizes the heart and soul, as well as the unrelenting innovative development of “Seiko Prospex” diving watch.
Also at the event, a new special diving watch collection will be introduced in celebration of the 55th anniversary. These extraordinary timepieces include, Hi-Beat Diver’s 300m, 62MAS 150m and Professional Diver’s 600m that have been inspired by the legendary watches of 1965-1975.
The grand event will be concluded with the “Popping Dance” that will fittingly serve to present the “Keep Going Forward” campaign.
In 2020, Seiko is ascending to greatness to celebrate the 55th anniversary. Seiko Prospex Diver’s Watch, by Seiko (Thailand) Company Limited, has chosen “Sunny Suwanmethanont” as the new Seiko (Thailand) Brand Ambassador following in the footsteps of “Ananda Everingham” under the new concept “Keep Going Forward” that invokes the identity and the heart and soul of “Seiko Prospex” as well as the unrelenting innovative development as the basis for the main concept.
Sunny himself is an actor that has always been fully dedicated and has practiced constantly to perfectly capture the heart and soul of each character he portrays.
This is proven by many Best Actor awards he has garnered throughout the year and has unrelentingly continue to develop himself to work with determination in the same way. Therefore, Seiko has chosen Sunny as Brand Ambassador to represent the heart and soul of true professionalism and to serve as the inspiration for the members of the next generation to drive themselves to develop themselves according to the “Keep Going Forward” slogan.
Sunny is not the only highlight of the event, no less captivating is the rebirth of the legendary diver’s watches, such as the 1968 Hi-Beat Diver’s 300mm, 1965 62MAS 150m, and 1975 Professional Diver’s 600m. These iconic watches have retained their original distinctive forms but have been redesigned to achieve more modernity. And with their extraordinary characteristics and highly efficient movements, the production team has adopted a special grade of stainless steel known as Seiko’s “Ever-brilliant Steel” for the cases of all three models.
This type of stainless steel is even more resistant to corrosion than the steel used in almost all high-end watches in existence today, and is the first time in the watch industry that this type of steel is being used to produce the cases of the 1965 recreation and 1968 recreation, and for the edge of the case of the 1975 recreation while the case itself is made of titanium – the same material used for the original model. This material is used for the inner lining material, the stem and the crown, and other parts, that are also used in the construction of ships and submarines to mitigate corrosion in the environment that is full of chloride such as sea water – together with the application of the Ever-brilliant steel that has been set to a new level of durability for this new diver’s collection.
The movements of the 1965 recreation and 1968 recreation consist of high-frequency 8L55 caliber, while the 1975 recreation movement is installed with the 8L35 caliber movement. Both movements have been developed especially for diver’s watches at the Shizukuishi Watch Studio with all three models fitted with Sapphire crystals anti-glare coated on the inner surface. The 1975 recreation is made even more amazing with anti-magnetic field property at as high as 40,000 a/m.
For more information on “Seiko Prospex”, please check out at:
https://www.seikowatches.com/th-th
www.seikoprospexthailand.com
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Line: @Seiko_Thailand
For additional information: 02 255 1245 ext. 888