{"id":3587,"date":"2025-03-09T18:41:26","date_gmt":"2025-03-09T11:41:26","guid":{"rendered":"https:\/\/bangkokagenda.com\/?p=3587"},"modified":"2025-03-09T18:41:26","modified_gmt":"2025-03-09T11:41:26","slug":"ponyangkhram-gi-beef-from-sakon-nakhon-now-available-nationwide-at-shabushi","status":"publish","type":"post","link":"https:\/\/bangkokagenda.com\/?p=3587","title":{"rendered":"\u201cPonyangkhram GI Beef from Sakon Nakhon\u201d Now Available Nationwide at Shabushi"},"content":{"rendered":"<p><em>\u00a0 \u00a0 \u00a0\u2022\u00a0\u00a0\u00a0A successful collaboration between the Ponyangkhram Cooperative and Kasetsart University, Sakon Nakhon Campus<br \/>\n\u2022\u00a0\u00a0\u00a0Kasetsart University, Sakon Nakhon Campus, partners with Ponyangkhram Cooperative to bring Thai beef to the national market.<br \/>\n\u2022\u00a0\u00a0\u00a0A new step for Thai beef! Sustainable Development for the National Buffet Market<br \/>\n\u2022\u00a0\u00a0\u00a0Ponyangkhram GI Beef from Sakon Nakhon enters the Shabu market! Offering premium-quality beef now at Shabushi restaurants nationwide.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-7414 aligncenter\" src=\"http:\/\/topreportnews.com\/wp-content\/uploads\/2025\/03\/messageImage_1741333050145-466x700.jpg\" alt=\"\" width=\"466\" height=\"700\" \/><br \/>\nFollowing a strong collaboration between the Ponyangkhram Cooperative from Sakon Nakhon and Kasetsart University, Sakon Nakhon campus, this premium-quality\u00a0<strong>\u201cPonyangkhram GI Beef\u201d<\/strong>\u00a0is now available and ready to be served at Shabushi by OISHI restaurants nationwide. This success not only highlights the potential of Thai premium beef to enter the national buffet market confidently but also reflects the joint efforts in research, production process development, and strategic marketing by\u00a0<strong>Kasetsart University\u2019s expert team.<\/strong><\/p>\n<p><strong>A New Era: Premium Thai Beef Accessible at Friendly Prices<\/strong><\/p>\n<p>Ponyangkhram GI Beef from Sakon Nakhon has long been recognized for its tenderness, juiciness, buttery aroma, and unique flavour. Its availability at Shabushi, a popular shabu-shabu chain, elevates the dining experience by offering diverse, high-quality beef options at an accessible buffet price.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-7417 aligncenter\" src=\"http:\/\/topreportnews.com\/wp-content\/uploads\/2025\/03\/750141_0-466x700.jpg\" alt=\"\" width=\"466\" height=\"700\" \/><\/p>\n<p><strong>Behind the Success: From Farm to Table, Powered by Collaboration<\/strong><\/p>\n<p>The success is attributed to the strong cooperation between the Ponyangkhram Cooperative and Kasetsart University, Sakon Nakhon campus. Beyond advancing research and international-standard production processes, the collaboration focused on strategic marketing to expand the market. This included distribution planning, brand communication, and product positioning for mass-market appeal.<\/p>\n<p><strong>Securing Farmers\u2019 Income and Driving Thailand\u2019s Livestock Industry Toward Global Standards<\/strong><\/p>\n<p>A key goal of this project is to ensure sustainable income for cattle farmers by expanding distribution channels to restaurants nationwide. This initiative strengthens Thailand\u2019s livestock industry, enabling it to compete in larger markets and paving the way for Thailand to become a leader in premium beef production.<\/p>\n<p><strong>Project Contributors<\/strong><\/p>\n<p>\u2022\u00a0\u00a0\u00a0Ponyangkhram Livestock Cooperative<br \/>\n\u2022\u00a0\u00a0\u00a0Kasetsart University, Chalermprakiat Sakon Nakhon Province Campus<\/p>\n<p>o\u00a0\u00a0\u00a0Faculty of Liberal Arts and Management Science:<\/p>\n<p>\uf0a7\u00a0\u00a0\u00a0Asst. Prof. Thanyalak Mueangkhot<br \/>\n\uf0a7\u00a0\u00a0\u00a0Asst. Prof. Premruedee Jitkuekul, Ph.D.<br \/>\n\uf0a7\u00a0\u00a0\u00a0Asst. Prof. Jitpisut Bubphapant, Ph.D.<br \/>\n\uf0a7\u00a0\u00a0\u00a0Asst. Prof. Nattanan Saksamrit<\/p>\n<p>o\u00a0\u00a0\u00a0Faculty of Science and Engineering:<br \/>\n\uf0a7\u00a0\u00a0\u00a0Prapagon Sangwijit, Ph.D.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-7415 aligncenter\" src=\"http:\/\/topreportnews.com\/wp-content\/uploads\/2025\/03\/750146_0-500x333.jpg\" alt=\"\" width=\"500\" height=\"333\" \/><\/p>\n<p>For those interested in more information or updates about Ponyangkhram GI Beef from Sakon Nakhon, you can follow at:<\/p>\n<p>FaceBook: \u0e2a\u0e2b\u0e01\u0e23\u0e13\u0e4c \u0e01\u0e23\u0e1b.\u0e01\u0e25\u0e32\u0e07 \u0e42\u0e1e\u0e19\u0e22\u0e32\u0e07\u0e04\u0e33 Ponyangkhram Beef \u0e40\u0e19\u0e37\u0e49\u0e2d\u0e42\u0e04\u0e02\u0e38\u0e19\u0e08\u0e32\u0e01\u0e2a\u0e2b\u0e01\u0e23\u0e13\u0e4c<\/p>\n<p>\u201cPonyangkhram GI Beef from Sakon Nakhon\u201d is now available at Shabushi restaurants nationwide.<\/p>\n<p>\u201cAnother step forward for Thailand\u2019s livestock industry toward global recognition\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 \u00a0\u2022\u00a0\u00a0\u00a0A successful collaboration between the Po 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