{"id":3451,"date":"2024-09-16T11:47:10","date_gmt":"2024-09-16T04:47:10","guid":{"rendered":"https:\/\/bangkokagenda.com\/?p=3451"},"modified":"2024-09-16T11:47:10","modified_gmt":"2024-09-16T04:47:10","slug":"central-pattana-thailands-no-1-real-estate-developer-develops-a-new-mixed-use-project-and-totally-transforms-local-areas","status":"publish","type":"post","link":"http:\/\/bangkokagenda.com\/?p=3451","title":{"rendered":"Central Pattana, Thailand&#8217;s No. 1 real estate developer, develops a new mixed-use project and totally transforms local areas"},"content":{"rendered":"<p><strong>Central Pattana, Thailand&#8217;s No. 1 real estate developer, develops a new mixed-use project and totally transforms local areas, elevating its successful ventures with a total project value of 15 billion baht to drive the country&#8217;s economy and tourism forward<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<ul>\n<li><strong>Highlighting the success of districts and cities nationwide with high potential with Central shopping centers as major landmarks and \u2018Center of District\u2019.<\/strong><\/li>\n<li><strong><u>Launching the mega mixed-use project: Central Krabi, with a total investment of 4.5\u00a0billion baht<\/u><\/strong><strong>\u00a0to promote the potential of \u2018The World\u2019s Leading Tourist Destination\u2019, with large domestic and tourist income to benefit diverse people with unique lifestyles and high purchasing power.<\/strong><\/li>\n<li><strong>The \u2018Total Transformation\u2019 strategy, with an investment of over 10 billion baht, will be implemented in high-growth and affluent areas, including \u2018Central Bangna,\u2019 \u2018Central Pinklao,\u2019 and \u2018Central Chaengwattana,\u2019 to meet the needs of the upper class and cater to the purchasing power of the CBD. Additionally, the strategy will elevate \u2018Central Chiangmai Airport\u2019 into a must-visit destination, significantly boosting tourist numbers and attracting more purchasing power from three northern provinces, in line with the plan to expand the airport and other mega projects<\/strong><\/li>\n<\/ul>\n<p><em>\u00a0<\/em><\/p>\n<p><em>Bangkok\u00a0<\/em>\u2013\u00a0<a href=\"https:\/\/www.centralpattana.co.th\/en\/home\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.centralpattana.co.th\/en\/home&amp;source=gmail&amp;ust=1726065279970000&amp;usg=AOvVaw03b9WYZYcn0DjkiDrWHQ47\"><strong>Central Pattana plc<\/strong><\/a>,\u00a0Thailand\u2019s number one leading real estate developer for sustainability, is reaffirming the success of its corporate model &#8211; \u2018The Ecosystem for All\u2019 &#8211; which connects all its business affiliates in Retail, Residential, Hotel and Office establishments. This will entail not only major changes and forward-thinking in line with its\u00a0<strong>\u2018Future-Fluent Transformation Strategy\u2019<\/strong>. Central Pattana aims to develop local neighborhoods, in urban and rural areas for the benefit of the country as a whole with a new mixed-use project as well as total transformation projects with a combined total value of 15\u00a0billion baht. Click here to view the video:<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=DYnncAJ4Ra8\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.youtube.com\/watch?v%3DDYnncAJ4Ra8&amp;source=gmail&amp;ust=1726065279970000&amp;usg=AOvVaw0NwrqS9dZspkzdSwgyzWtb\">https:\/\/www.youtube.com\/watch?v=DYnncAJ4Ra8<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Mr.<\/strong>\u00a0<strong>Chanavat Uahwatanasakul<\/strong>, Chief Development and Commercial Officer, Central Pattana plc, said: \u201cCentral Pattana is moving into the future and preparing for major changes. Throughout many\u00a0years as a developer, we have created \u2018future-fluent development\u2019 geared for people and communities and have sincerely cared for the environment. We highlighted the \u2018Center of Life\u2019 concept to improve the quality of life in every community and city to spread prosperity throughout the country.\u00a0<strong>The development plan for 2024-2026\u00a0consists of five projects with a combined value of over 15\u00a0billion baht<\/strong>, led by \u2018Central Krabi\u2019, the first mixed-use project in the province, worth 4.5\u00a0billion baht, scheduled to open in Q3\/2025.\u00a0The total transformation projects with a combined value of over 10\u00a0billion baht comprise \u2018Central Bangna\u2019, to be revealed in Q1\/2026, and \u2018Central Pinklao\u2019, set to be revealed in Q2\/2025, \u2018Central Chaengwattana\u2019, due to be revealed in Q2\/2025, \u2018Central Chiangmai Airport\u2019, to be revealed in Q1\/2026,\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3454\" src=\"http:\/\/bangkokagenda.com\/wp-content\/uploads\/2024\/09\/2-Central-Pattana.jpg\" alt=\"\" width=\"900\" height=\"506\" srcset=\"http:\/\/bangkokagenda.com\/wp-content\/uploads\/2024\/09\/2-Central-Pattana.jpg 900w, http:\/\/bangkokagenda.com\/wp-content\/uploads\/2024\/09\/2-Central-Pattana-600x337.jpg 600w, http:\/\/bangkokagenda.com\/wp-content\/uploads\/2024\/09\/2-Central-Pattana-768x432.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Present in today\u2019s press conference to share information on these projects are: Central Pattana\u2019s management, led by Chief Marketing Officer\u00a0<strong>Dr. Nattakit Tangpoonsinthana<\/strong>, Executive Project Director Regional Development 1\u00a0<strong>Mr. Chatree Kowitanupong<\/strong>\u00a0and Head of Business Development Strategy\u00a0<strong>Mr. Kunayudh Dej-Udom<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><u>The first and complete mixed-usd project located in the heart of\u00a0Krabi<\/u><\/p>\n<p><strong>Central Krabi\u00a0\u2013\u00a0New Haven of Life<\/strong>, a mixed-use project with a total value of 4.5 billion baht, located on\u00a0114\u00a0rai of land\u00a0consisting of\u00a0Central shopping center (GFA:47,500 m<sup>2<\/sup>) which is scheduled to open in Q3\/2025. This will be followed by the development of a housing estate,\u00a0condominium and hotel. Krabi\u00a0is Thailand\u2019s high-potential provincial tourist destination, with a global reputation and strong purchasing power.<\/p>\n<ul>\n<li>It earned the 6th largest tourism revenue in the country and the 3rd largest in the South, known for its outstanding recovery in tourism. In 2023, Krabi generated 52.5\u00a0billion baht in revenue, from more than 4 million visitors; Krabi International Airport is scheduled for expansion and is expected to accommodate over\u00a08\u00a0million tourists per year.<\/li>\n<li>Krabi also enjoys high purchasing power with\u00a0a per capita\u00a0GPP of\u00a0190,573\u00a0baht per year, the 4th highest GPP in the South\u00a0and household spending power among the top five provinces in the country.<\/li>\n<li>High-potential catchment area of around\u00a0480,000\u00a0people\u00a0from Krabi city and residents from more than 1,000\u00a0units of high-priced houses and condominiums with prices ranging from 2-10 million baht.<\/li>\n<li>The people enjoy an extensive range of lifestyle needs due to diversity in terms of race and religion, which allows them to live in \u2018Biocultural Harmony\u2019 resulting in a need for improved living space to better fulfil their lifestyle. Central Krabi, therefore, offers\u00a0premium lifestyle brands, a food destination covering Thai, international and halal cuisines,\u00a0recreation space\u00a0for children and families\u00a0as well as \u2018retail magnets\u2019\u00a0from Central Group such as\u00a0Tops, Supersports, Powerbuy, B2S,\u00a0and Auto1.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Central Krabi will be a landmark for both locals and tourists as it will reflects the nature of the islands and mountains that are inherently unique to the area as well as the identity of the way of life of the local people in Krabi. Lines and formations of the islands inspire the design concept of the \u2018Floating Jewel of Krabi\u2019, with a panoramic mountain viewpoint that everyone must experience. In addition, Krabi\u2019s authentic culture and products are integrated into a tourist\u2019s discovery port to ensure that this new destination will attract both Thai and international tourists. Taking into account sustainability, the project aims to reduce the carbon footprint from the construction process to be the first mixed-used project to achieve the global environmental standards of EDGE Certification. The project also focuses on energy saving, low-carbon emission and believes in joining hands with the community in an upstream to downstream waste segregation and upcycling waste from the sea and households.<\/p>\n<p><u><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3452\" src=\"http:\/\/bangkokagenda.com\/wp-content\/uploads\/2024\/09\/16-Central-Krabi_2.jpg\" alt=\"\" width=\"900\" height=\"507\" srcset=\"http:\/\/bangkokagenda.com\/wp-content\/uploads\/2024\/09\/16-Central-Krabi_2.jpg 900w, http:\/\/bangkokagenda.com\/wp-content\/uploads\/2024\/09\/16-Central-Krabi_2-600x338.jpg 600w, http:\/\/bangkokagenda.com\/wp-content\/uploads\/2024\/09\/16-Central-Krabi_2-768x433.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/u><\/p>\n<p><strong><u>The District of the Future\u00a0\u2013 Total Transformation &amp; New Masterplanning<\/u><\/strong><\/p>\n<p>As the first pioneer developer in many high potential areas and cities, Central shopping centers have become the \u2018Center of District\u2019 that people have associated with for a long time. Currently, the affluent demographic has changed, with several areas expanding and a population that shares a more sophisticated lifestyle and increased purchasing power. Therefore, we have implemented \u2018total transformation\u2019 which\u00a0includes Central Bangna\u00a0and\u00a0Central Pinklao, two\u00a0areas where the population has high purchasing power surrounded by luxury housing projects, as well as\u00a0Central Chaengwattana,\u00a0where the urban structure expansion supports growth to become a\u00a0new CBD. Lastly\u00a0Central Chiangmai Airport,\u00a0with Chiangmai\u2019s expanding population and growth from\u00a0several mega projects and\u00a0an influx of tourists.<\/p>\n<p>&nbsp;<\/p>\n<p>Based on AI data-driven Insights,\u00a0Central Bangna\u00a0and\u00a0Central Pinklao\u00a0rank\u00a0as Top Ten Best Performers among Central shopping centers, with a high number of visits from \u201cThe1\u201d members and 1.5\u00a0times more affluent members than other areas. In terms of The 1 members\u2019 spending power, Central Bangna ranks in the top five\u00a0and Central Pinklao ranks in the top ten.<\/p>\n<p><u>\u00a0<\/u><\/p>\n<p><strong><u>1)\u00a0Central Bangna\u00a0\u2013 Live Life Xponentially<\/u><\/strong><\/p>\n<p>\u2018Always the Place of Choice\u2019\u00a0for locals, with outstanding growth and a\u00a0high-quality catchment area, Central Bangna is surrounded by more than\u00a0900,000 residential units with more than\u00a05,000\u00a0luxury residential units. The area now counts 20\u00a0international schools and a population that has a higher income than other CBD areas in Bangkok. Following the progressive potential of the area, plan to expand Central Bangna to be a large mixed-use project covering a land area of 55\u00a0rai. The first phase focuses on the retail section under the concept of \u2018Urban Luxe &amp; Lush Lifestyle\u2019 to better meet the needs of upper-class customers, with features such as:<\/p>\n<ul>\n<li>Curated Brand Mix:\u00a0featuring over 320 accessible luxury brands, upper lifestyle brands and\u00a0brand anchors\u00a0on a space of\u00a010,000 m<sup>2<\/sup>,\u00a0with a new concept of\u00a0Central department stores\u00a0and\u00a0BUs\u00a0under Central Group.<\/li>\n<li>Space Revolution:\u00a0creating new spaces for\u00a0Tops Food Hall, which ranked number one in sales at Central shopping centers,\u00a0\u2018Food Play Yard\u2019, which brings together more than 100\u00a0restaurant brands,\u00a0\u2018Fashion Galleria\u2019\u00a0with over\u00a0100\u00a0modern luxury\u00a0brands\u00a0and supporting\u00a020 accessible luxury fashion houses, \u2018Holistic Wellness\u2019 on\u00a03,800\u00a0m<sup>2<\/sup>, \u2018Multi-Generation Entertainment\u2019 \u2013 an encounter the largest water park in town! In addition to\u00a0diverse happenings, pop-up markets, art exhibitions and more.<\/li>\n<\/ul>\n<p><u>\u00a0<\/u><\/p>\n<p><strong><u>2)\u00a0Central Pinklao\u00a0\u2013 New Soul of the District<\/u><\/strong><\/p>\n<p>Pinklao, the capital of Thonburi is a landmark meeting point for families with high purchasing power, as well as students, and medical professionals from leading hospitals. Currently, the catchment area includes a dense population of 3,000,000, while land prices in the area are growing rapidly and with a sky-train major interchange station that allows for easy and convenient connections to other major areas such as Silom, Sathorn, and Yaowarat. The redevelopment of Central Pinklao in our new concept will be a new and upgraded creative ground and the choice destination of all generations. This will include:<\/p>\n<ul>\n<li>The most complete gastronomy hub of its kind featuring over 200 brands ranging from\u00a0premium, casual, grab &amp; go, street food and family food destination<\/li>\n<li>Elevated shopping experience with the addition of strong key anchors from\u00a0Fashion &amp; Sports as well as affordable luxury brands<\/li>\n<li>New concept of BUs in Central Group led by Central Department Store<\/li>\n<li>The cinema introduces a new concept<\/li>\n<li>Education and Family Destination: A learning and development hub for Multi-Intelligence Skills with over 50 institutions catering to children and youth in all aspects. The best in the Thonburi area, supported by a strong family traffic.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong><u>3)\u00a0Central Chaengwattana \u2013 The Life Extraordinaire<\/u><\/strong><\/p>\n<p>The Chaengwattana area has grown and transformed from a suburb to a new CBD with a population growth equivalent to that of the Rama 9 area. The population of Chaengwattana consists of people with a higher income and purchasing power when compared to other areas in Nonthaburi in addition to a large number of expat communities. Over the past ten\u00a0years, more than 300 residential projects have sprouted and are surrounded by government offices and private companies. It is expected that in the next 5-10\u00a0years, the number of office workers will increase by 300,000.\u00a0The area also includes new connectivity via the Pink Line MRT. Therefore, our redevelopment presents a concept that will\u00a0elevate the customer experience in all aspects to fulfil the daily needs of\u00a0\u2018everyday high traffic\u2019.\u00a0On weekdays, Central Chaengwattana welcomes office workers from private companies, government agencies and students who are our high frequency shoppers while during the weekends, Central Chaengwattana attracts over 10,000 quality shoppers such as families and expats, which are \u201cThe1\u201d Exclusive members or from the \u2018Wealth\u2019 customer group; the total amount of customer spending is 25\u00a0times higher than in any of our other branches.<\/p>\n<ul>\n<li>Complete &amp; Sophisticated Lifestyle:\u00a0Central department store with a modern design change, Tops Food Hall\u00a0with top products and\u00a0a variety of fashion brands\u00a0ranging from international brands to street &amp; sports fashions, together with new international\u00a0anchors covering categories such as\u00a0Beauty, Food, Fresh Market and more.<\/li>\n<li>New Family Attractions: Bounce, HarbourLand, and JOYLIDAY, spanning over 3,000 sq.m.<\/li>\n<li>Food Destination: new best-selling Food Patios,\u00a0and restaurants for all families such as\u00a0MOMO Paradise, Aka, etc.<\/li>\n<li>Common Space:\u00a0art &amp; happenings that collaborate with popular artists and studios<\/li>\n<\/ul>\n<p><u>\u00a0<\/u><\/p>\n<p><strong><u>4)\u00a0Central Chiangmai Airport \u2013 Reimagining Lanna<\/u><\/strong><\/p>\n<p>Located in the heart of the city near Chiangmai International Airport are evidence of the city\u2019s rapid expansion that includes the government\u2019s mega projects and future plans to implement the \u2018Creative Economy Hub\u2019 policy in 2028.\u00a0There is an increasingly emerging demand from the catchment area covering a population of more than 2,000,000 people in Chiangmai, Lamphun and Lampang, where residential projects have grown by more than 34%. Luxury hotels have increased exponentially in tandem with international schools and universities, and an overwhelming influx of tourists, representing a 300% increase from 2019. The new concept of the redevelopment of Central Chiangmai Airport presents the local essence in a modern twist to create a repeat destination that people are eager to visit while meeting all the needs of Chiangmai residents.<\/p>\n<ul>\n<li>The Most Complete Mixed-Use Project of the North:\u00a0shopping center,\u00a0convention hall, tourist hub and\u00a0multi-generation space\u00a0as well as the North\u2019s first\u00a0\u2018Go Wholesale\u2019 is now open<\/li>\n<li>Adding more than\u00a050% of new brands\u00a0in addition to\u00a0existing brands such as\u00a0Uniqlo, Nike, Adidas, Puma and Thailand\u2019s largest\u00a0MUJI Flagship Store and the first branch in the North with over 3,000 products that have received excellent feedback<\/li>\n<li>Tourist and family destinations spanning over 17,000 sqm, along with an expanded \u2018Kad Luang Airport,\u2019 showcasing the charm of Chiangmai and supporting over 200 local entrepreneurs. Key highlights include a local food market, Michelin-recognized local brands, Hug Craft and local craftsmanship.<\/li>\n<\/ul>\n<p><strong>Central Pattana plc<\/strong>, is moving forward with its vision of \u2018Imagining better futures for all\u2019 by creating and developing spaces to improve the quality of life for people and communities as well as the promotion of a clean and healthy environment while ensuring that the \u2018The Ecosystem for All\u2019 strategy is implemented for the strength and sustainability of all parties concerned for the overall growth of the economy and the country.<\/p>\n<p>&nbsp;<\/p>\n<p>In 2023, Central Pattana rose to the number one sustainable organization in the world from being selected as a member of the Dow Jones Sustainability Indices (DJSI) in the real estate management category (TOP\u00a01%\u00a0S&amp;P Global Score), out of a total of 299\u00a0companies around the world.\u00a0In addition, Central Pattana is listed in the 2024\u00a0Fortune Southeast Asia 500, ranking number one among all other Thai real estate companies listed this year.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Central Pattana, Thailand&#8217;s No. 1 real estat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,15],"tags":[],"class_list":["post-3451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-monitor","category-real-estate"],"aioseo_notices":[],"featured_image_urls":{"full":["http:\/\/bangkokagenda.com\/wp-content\/uploads\/2024\/09\/15-Central-Krabi_4.jpg",900,507,false],"thumbnail":["http:\/\/bangkokagenda.com\/wp-content\/uploads\/2024\/09\/15-Central-Krabi_4-300x300.jpg",300,300,true],"medium":["http:\/\/bangkokagenda.com\/wp-content\/uploads\/2024\/09\/15-Central-Krabi_4-600x338.jpg",600,338,true],"medium_large":["http:\/\/bangkokagenda.com\/wp-content\/uploads\/2024\/09\/15-Central-Krabi_4-768x433.jpg",640,361,true],"large":["http:\/\/bangkokagenda.com\/wp-content\/uploads\/2024\/09\/15-Central-Krabi_4.jpg",640,361,false],"1536x1536":["http:\/\/bangkokagenda.com\/wp-content\/uploads\/2024\/09\/15-Central-Krabi_4.jpg",900,507,false],"2048x2048":["http:\/\/bangkokagenda.com\/wp-content\/uploads\/2024\/09\/15-Central-Krabi_4.jpg",900,507,false],"news-base-1200-675":["http:\/\/bangkokagenda.com\/wp-content\/uploads\/2024\/09\/15-Central-Krabi_4.jpg",900,507,false],"news-base-600-335":["http:\/\/bangkokagenda.com\/wp-content\/uploads\/2024\/09\/15-Central-Krabi_4-600x335.jpg",600,335,true]},"author_info":{"display_name":"admin","author_link":"http:\/\/bangkokagenda.com\/?author=1"},"category_info":"<a href=\"http:\/\/bangkokagenda.com\/?cat=6\" rel=\"category\">MONITOR<\/a> <a href=\"http:\/\/bangkokagenda.com\/?cat=15\" rel=\"category\">REAL ESTATE<\/a>","tag_info":"REAL ESTATE","comment_count":0,"_links":{"self":[{"href":"http:\/\/bangkokagenda.com\/index.php?rest_route=\/wp\/v2\/posts\/3451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bangkokagenda.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bangkokagenda.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bangkokagenda.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/bangkokagenda.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3451"}],"version-history":[{"count":1,"href":"http:\/\/bangkokagenda.com\/index.php?rest_route=\/wp\/v2\/posts\/3451\/revisions"}],"predecessor-version":[{"id":3455,"href":"http:\/\/bangkokagenda.com\/index.php?rest_route=\/wp\/v2\/posts\/3451\/revisions\/3455"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bangkokagenda.com\/index.php?rest_route=\/wp\/v2\/media\/3453"}],"wp:attachment":[{"href":"http:\/\/bangkokagenda.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bangkokagenda.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3451"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bangkokagenda.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}