{"id":1486,"date":"2021-02-05T21:17:48","date_gmt":"2021-02-05T14:17:48","guid":{"rendered":"http:\/\/bangkokagenda.com\/?p=1486"},"modified":"2021-02-06T14:38:15","modified_gmt":"2021-02-06T07:38:15","slug":"mykita-x-leica-eyewear-collection","status":"publish","type":"post","link":"http:\/\/bangkokagenda.com\/?p=1486","title":{"rendered":"MYKITA x LEICA Eyewear collection. The highest level of German engineering to the world of eyewear."},"content":{"rendered":"

\u201cMYKITA and Leica Camera AG announce substantial partnership bringing the highest level of German engineering to the world of eyewear.\u201d<\/strong><\/span><\/p><\/blockquote>\n

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MYKITA and Leica announce their collaboration between two industry leaders of German engineering, design and quality made in Germany \u2013 a partnership defined by its shared commitment to holistic product development, pioneering technology and precision craftsmanship. The joint enterprise launches with a debut collection of sunglasses set to raise the bar for high end functional design and optical quality on the eyewear market.<\/p>\n

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MYKITA and Leica are both known for having taken a pioneering role in their respective sectors of the global culture of vision and perception. Bringing together their areas of expertise into a collective development process, the partnership pairs the innovative product engineering of the independent eyewear manufacturer with the iconic design, the finest lenses and optics from the premium camera brand. With a shared passion for perfection, the two parties join forces to bring a product experience at the highest level of German engineering to the world of eyewear. To create sunglasses with uncompromising quality and clarity of vision, MYKITA and Leica have pioneered sun lenses with optical grade quality. Developed exclusively for the collaboration, the lenses are the central feature and differentiating functional element of the MYKITA|LEICA collection.<\/p>\n

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\n\u201cIt was clear to me that the partnership with Leica, whose legendary reputation needs little explanation, would lead to an authentic product with an honest, functional design and uncompromising quality,\u201d says MYKITA founder Moritz Krueger. \u201cThe collaboration has revolved around creating an incomparable product in every aspect, and the individual manufacturing process used to make each pair of glasses and every lens sums up the essence of our partnership perfectly.\u201d<\/p>\n

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\n\u201cWith MYKITA, the manufactory from Berlin, we have an ideal partner at our side with whom we share not only common values such as innovative strength and the precision of premium craftsmanship made in Germany, but also a commitment to finest quality and a passion for timelessly iconic design. Style-conscious customers can now look forward to a high-quality line of premium sunglasses that benefit from the expertise of both companies\u201d, says Matthias Harsch, Chairman of the Executive Board of Leica Camera AG.<\/p>\n

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ABOUT THE COLLECTION
\nDesigned in collaboration with the Leica design studio in Munich and handcrafted at the MYKITA HAUS in Berlin, the MYKITA|LEICA collection is defined by its reduced, functional design focused on superior performance. Seamless mechanical solutions and material connections echo the beautiful precision engineering of Leica\u2019s unmistakable design and create a refined eyewear aesthetic<\/p>\n

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The debut collection consists of two design series: a pure stainless steel concept and a line of hybrid frames that combine handcrafted stainless steel with MYLON, a material innovation from MYKITA made using 3D printing technology. Not only a distinctive style element, the MYLON top bar on the hybrid models closes the gap between frame and the wearer\u2019s brow to protect eyes from overhead sun rays, mirroring the function of a camera lens hood. A functional surface structure on the full stainless steel models references the grip on camera lenses; the red lacquered edges on the lenses reduce peripheral light disturbances. Offering full adjustability, all models come with new, specially designed nose pad arms for a wholly customisable, optimal fit.<\/p>\n

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\nThere are several signature elements from the Leica design language that will resonate with brand enthusiasts while forming a new standalone eyewear aesthetic: the geometric lens shape is a recurring theme, a reference to the frontal view of a Leica camera lens hood, or the distinctive lacquering inlays and the Leica font for the temple inscription, and finally the reduced colour palette made up of matt silver, black, taupe grey and red accents.<\/p>\n

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ABOUT THE LENSES
\nThe MYKITA|LEICA collection uses Leica Eyecare sun lenses with an unprecedented optical quality. In addition to the unique visual clarity, the lens is also distinguished by the specially developed AquaDura\u00ae Vision Pro-coating, a Leica development stemming from extensive experience in the challenging fields of sport optics and professional photography. The achromatic anti-reflective coating provides invisible protection against rear reflections without the usual colour sheen. It protects against water, dirt and damage, preventing fogging and facilitating effortless removal of fingerprints and stains. All models offer 100% UV protection and genuine optical clarity. Polarized lenses additionally filter harmful light components, such as glare and surface reflections.<\/p>\n

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ABOUT MYKITA
\nFounded in 2003, MYKITA takes an independent approach to eyewear design and production, bringing together all departments under one roof to form the Modern Manufactory. At the MYKITA HAUS in Berlin, the team sees the product through every stage. The unmistakable MYKITA aesthetic demonstrates integrity towards materials and construction, as well as the individual artistry of the craftsmen. In addition to 15 own shops in cities across the globe, including Los Angeles, New York, Paris and Tokyo, MYKITA is available at selected optical and fashion stores in over 100 countries.<\/p>\n

ABOUT LEICA
\nLeica Camera AG is an internationally operating, premium-segment manufacturer of cameras and sport optics products. The legendary reputation of the Leica brand is founded on a long tradition of excellent quality, German craftsmanship and German industrial design, together with a long standing tradition of innovative technologies. Leica Camera AG has its headquarters in Wetzlar, in the state of Hessen in Germany, and a second production site in Vila Nova de Famalic\u00e3o, Portugal and operates its own worldwide network of regional organisations, Leica Retail Stores, Leica Galleries and Leica Akademies.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cMYKITA and Leica Camera AG announce substantial p […]<\/p>\n","protected":false},"author":1,"featured_media":1488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4],"tags":[],"class_list":["post-1486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hilight","category-lifestyle"],"aioseo_notices":[],"featured_image_urls":{"full":["http:\/\/bangkokagenda.com\/wp-content\/uploads\/2021\/02\/06.jpg",900,600,false],"thumbnail":["http:\/\/bangkokagenda.com\/wp-content\/uploads\/2021\/02\/06-300x300.jpg",300,300,true],"medium":["http:\/\/bangkokagenda.com\/wp-content\/uploads\/2021\/02\/06-600x400.jpg",600,400,true],"medium_large":["http:\/\/bangkokagenda.com\/wp-content\/uploads\/2021\/02\/06-768x512.jpg",640,427,true],"large":["http:\/\/bangkokagenda.com\/wp-content\/uploads\/2021\/02\/06.jpg",640,427,false],"1536x1536":["http:\/\/bangkokagenda.com\/wp-content\/uploads\/2021\/02\/06.jpg",900,600,false],"2048x2048":["http:\/\/bangkokagenda.com\/wp-content\/uploads\/2021\/02\/06.jpg",900,600,false],"news-base-1200-675":["http:\/\/bangkokagenda.com\/wp-content\/uploads\/2021\/02\/06.jpg",900,600,false],"news-base-600-335":["http:\/\/bangkokagenda.com\/wp-content\/uploads\/2021\/02\/06-600x335.jpg",600,335,true]},"author_info":{"display_name":"admin","author_link":"http:\/\/bangkokagenda.com\/?author=1"},"category_info":"HILIGHT<\/a> LIFESTYLE<\/a>","tag_info":"LIFESTYLE","comment_count":0,"_links":{"self":[{"href":"http:\/\/bangkokagenda.com\/index.php?rest_route=\/wp\/v2\/posts\/1486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bangkokagenda.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bangkokagenda.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bangkokagenda.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/bangkokagenda.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1486"}],"version-history":[{"count":4,"href":"http:\/\/bangkokagenda.com\/index.php?rest_route=\/wp\/v2\/posts\/1486\/revisions"}],"predecessor-version":[{"id":1501,"href":"http:\/\/bangkokagenda.com\/index.php?rest_route=\/wp\/v2\/posts\/1486\/revisions\/1501"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bangkokagenda.com\/index.php?rest_route=\/wp\/v2\/media\/1488"}],"wp:attachment":[{"href":"http:\/\/bangkokagenda.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bangkokagenda.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1486"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bangkokagenda.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}