Gogolook Joins the Global Anti-Scam Alliance (GASA) to Become a Leader in the Asian Anti-Fraud Movement as global fraud increases by 10.2% as generative AI develops and deceives victims in many places

Caption: Gogolook Co-founder & Chairman Jackie Cheng (left) and GASA General Manager Jorij Abraham (right)

Leading TrustTech service provider Gogolook has warned of the rise of Voice AI scams in Thailand as the latest threat to trick unsuspecting members of the public into becoming a victim of fraud. The warning comes as Gogolook joins the GASA (The Global Anti-Scam Alliance) to combat the threats from the international scam industry chain as new scams intensify in part due to the risk of generative AI.

As a founding member, Gogolook hopes its cooperation with GASA will boost interregional and cross-field scam information and technology exchanges while building global anti-fraud barriers and links between Asian and Western fraud prevention communities.


In recent years, fraud around the globe has grown increasingly severe. According to GASA’s 2022 Global Fraud Report, global fraud has increased by 10.2% when compared to last year, with total financial losses reaching 55 billion US dollars. As generative AI (such as ChatGPT and DeepFake, etc.) develops rapidly, instances of malicious use continue to occur in numerous locations. In the future, scams will continue evolving at an accelerated pace, and their running costs will be reduced. Coupled with frequent leaks of personal information, scam prevention requires more investment from the public and private sectors and a strategy to jointly prevent fraud.

Voice AI scams are on the rise around the world as scammers have begun using artificial intelligence (AI) to mimic voices to sound like friends or family, aiming to exploit the trust and familiarity people have with their loved ones in order to deceive them.

Using cloning technology, scammers are able to analyze existing voice recordings or online content to generate a synthetic voice that closely resembles the target person’s voice. Once this has been done, the scammer calls the victim pretending to be a family member. Most often, the caller claims to be in an emergency situation such as being involved in an accident, needing immediate financial assistance, or facing legal trouble. This tactic is used to stress the victim and lead them to act impulsively without taking the usual steps to verify that the caller is really who they think it is.

In Thailand, fake voice technology has started being used to deceive victims. Many organisations are raising concerns, and The Digital Economy and Society (DES) department has warned that scammers are now beginning to use generative AI to create fake voices, fake chats, and fake clips in their attempts to trick people while The Royal Police recently warned that scammers are now using fake voices to trick people into sending money to them.

Titinun Suttinaraphan, Gogolook’s SEA Regional Marketing Director, emphasized the importance of fraud prevention and the commitment to ensuring the safety and security of Whoscall users in Thailand. Titinun stated, “As fraud technology evolves, Gogolook is committed to building fraud prevention communities to prevent fraud and ensure the safety and security of Whoscall users. Our partnership with GASA will strengthen inter-regional information exchanges and technology collaboration, fostering global anti-fraud barriers to protect our users from the rising threat of generative AI powered scams such as Voice AI scams.”

Gogolook encourages Thai people to protect themselves from Voice AI fraud by being skeptical of unsolicited calls, even if the voice is familiar. It’s important to take time and verify the true identity of the caller, especially before taking any action or sharing personal information.

  • One suggestion to help confirm the caller’s identity is to contact them back using a known phone number or speaking to mutual contacts to verify any incidents.
  • Additionally, downloading Whoscall can help identify the call-in number. Until the identity of the caller is confirmed, no sensitive information or financial details should be shared.
  • The public should be cautious if urgent requests for money or help are made, especially if they involve unusual payment methods or pressure to act immediately.

GASA (the Global Anti-Scam Alliance), is a renowned non-profit international anti-fraud organization in Europe and the United States. Since its establishment, it has had a high degree of influence in the public and private sectors. Its mission is to improve global awareness of fraud while actively promoting the sharing of scam prevention as well as training and education. Its current members include information security giant Trend Micro, domain name registrar EuroDNS, anti-phishing working group APWG, and cyber-investigation agency CyberTrace, among other organizations.

To strengthen regional scam-prevention efforts, GASA General Manager Jorij Abraham is very happy with Gogolook’s support to help expand GASA’s presence in Asia. Jorij noted: “Gogolook has been highly involved in scam prevention throughout Asia for many years. As such, they have accumulated more than 10 years of experience in the development and promotion of fraud prevention solutions, as well as cooperation with numerous governments. Also, their innovative anti-scam services have attracted the attention of the European and American markets, so they are the natural choice for GASA as a partner to help build the anti-scam alliance in Asia.”

Jackie Cheng, co-founder and chairman of Gogolook, said: “We are facing the continuous development of generative AI coupled with ever-evolving scam patterns and intensified threats. Through our cooperation with GASA, Gogolook hopes to bring Asia’s anti-fraud experience to Europe and the United States to develop the next paradigm of contemporary innovation! We are delighted to see more corporates that are focused on and facing fraud issues joining our ranks.”

Asia’s First Anti-Scam Summit to be Held in the Second Half of this Year! Gogolook and GASA Behind the Scenes Promotion

Gogolook and GASA will host Asia’s first Anti-Scam Summit in Taiwan in the second half of this year with the aim of establishing a global fraud prevention system. Thai government representatives will be invited to join the summit to exchange the latest information about scams and discuss countermeasures against emerging fraudulent techniques with regulators, AI technology and anti-fraud authorities, and members of the information security industry from Asian countries. The event is the first step to establishing a global organized fraud prevention system, attracting corporations, the government, and the public to join in the battle against fraud. Attendees will also hold discussions on countermeasures against the recent malicious use of generative AI for fraud, phishing, and fake messages, actively taking the lead in anti-fraud policy discussions.

About Gogolook
Gogolook is a leading TrustTech company established in 2012. With “Build for Trust” as its core value, it aims to create an AI- and data-driven global anti-fraud network as well as Risk Management as a Service. From multi-communication to fintech, SaaS and Web3, Gogolook creates trustworthy empowerment with the use of technology in various fields. A founding member of the Global Anti-Scam Alliance GASA, Gogolook has also teamed up with a number of institutes such as Royal Thai Police, Taiwan National Police Agency Criminal Investigation Bureau, Financial Supervisory Service of South Korea , Fukuoka city government, and Royal Malaysia police and state government to fight fraud and ultimately, to build a trustworthy communication network with the largest number database in East Asia and Southeast Asia.
Gogolook: https://gogolook.com/en

About GASA
The Global Anti Scam Alliance’s (GASA) mission is to protect consumers worldwide from scams by raising awareness, enabling hand-on tools, facilitating knowledge sharing, organizing research, and offering training and education.
GASA: https://www.gasa.org/