Official Launch of ‘The 1 Exclusive’
Central Group’s Digital Loyalty Program for Top Spending Members
Enhanced privileges for every lifestyle through Digital Experience in The 1 app
The 1, Thailand’s No. 1 Digital Lifestyle & Loyalty Platform under Central Group, is synergizing with Central Group businesses and partners both in Thailand and overseas representing over 100 brands, to hold the official launch event for ‘The 1 Exclusive’, a program of privileges for exclusive members. The event concept ‘Into the World of Exclusive’ simulates a world of exclusivity for converging lifestyles and digital technology through the Digital Art exhibition, reflects a diversity of lifestyles in the digital world. The event was attended by celebrities who are already members of The 1 Exclusive, including Mew Nitta-Tharapuj Kuhapremkij, Wisuwat Kuhapremkij, Oranica Karinchai, Phol Tantasathien, Wisaka-Warit Hongsananda, Jay-Jiradee Spencer, Chatr-benja Nanthapiwat, Krit Chearakartiwatana and Thataworn Sakunsila. They share their exclusive experiences at the event, held at centralwOrld.
Dr. Ton Chirathivat, President – The 1, stated: “Creating finest experiences and giving the best possible privileges is The 1’s brand promise to our members. From our database, there is a significant number of our customers who have high loyalty and are in the Top Spender group, with total spending at stores in Central Group and its partners over 250,000 baht per person per year. This is the reason why The 1 has developed ‘The 1 Exclusive’ loyalty program to even better look after for this particular group of members, and to thank them for their continual supports by offering exclusive experiences and the best privileges from over 100 brands across the Central Group stores and partners, both in Thailand and abroad.”
Exclusive benefits for members of The 1 Exclusive include: Exclusive privileges, such as non-expiration-date-The 1 points, discounts from over 100 brands of Central Group and its partners, and exclusive event invitations; Exclusive services, whether The 1 Exclusive parking area, exclusive checkouts at Tops Food Hall, or exclusive lounge access and Personal Assistant services; and Exclusive rewards, including Birthday Surprises, Only-You rewards and a whole host of others. Everything is combined and presented as a ‘Digital Experience Platform’, seamlessly connecting online and offline experiences on The 1 Application. Privileges and updates are designed to selectively displayed as 1-on-1 Personalization which are more exclusively designed per individual the 1 Exclusive member and different from other The 1 members.
The launch event for The 1 Exclusive incorporates exclusivity under the concept ‘Into the World of Exclusive’, presenting a diversity of converging lifestyles and digital technology through a Digital Art exhibition, simulating exclusive experiences in four areas:
Zone 1: Into the World of Exclusive Tunnel, a tunnel of Projection Mapping which opens the door to welcome participants into the world of The 1 Exclusive. Images of the exclusive lifestyles and experiences of The 1 Exclusive are projected onto the tunnel before entering the next Zones,
Zone 2: Exclusive services, this simulates the experience of exclusive services such as The 1 Exclusive Member Lounges, which are available at Central Department Store, Robinson Department Store and Central Shopping Malls, Personal Assistant, at your service to ensure your convenience.
Zone 3: Exclusive Rewards Gallery, collects a large number of interesting rewards covering every lifestyle, presented through a screen wall of LEDs, and product displays with exclusive offers for The 1 Exclusive members only.
Zone 4: Experience the App, simulates using The 1 Application with a large Interactive Displays for visitors to try out the 1-on-1 personalized experience including Just for You Rewards, and The 1 Mission suggested for you, etc. A variety of content and special offers have been selected to displayed on the app based on user’s lifestyles and preferences. Users can also enjoy the The 1 app’s core features which designed to serve member’s every need into a single mobile application. For instance, scanning membership barcode to receive exclusive services without carrying their physical card, real-time tracking points and history on points and spending, and e-coupon to easily search and use of privileges without using physical coupons.
Experience the exclusivity of The 1 Exclusive from now. The 1 membership status can be upgraded to be The 1 Exclusive in 2021 by simply spending more than 250,000 baht at Central Group during 2020.
Download The 1 App today to check your membership status and to be notified of updates and information about privileges.
Learn more about exclusive privileges from The 1 Exclusive at https://www.the1.co.th/the1Exclusive/privileges
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About The 1
The 1 is Thailand and Southeast Asia’s leading Digital Lifestyle & Loyalty Platform, with over 17 million members or about 25% of the population of Thailand. The ultimate lifestyle platform delivers its customers’ experience by understanding and catering to every lifestyle through The 1 Application, which users can collect points for every purchase within units of Central Group: Central, Central Embassy (participating stores), Robinson, Supersports, B2S, Central Online, Baan & Beyond, stores under CMG, FamilyMart, Central Food Hall, Tops Market, Tops SUPERSTORE, Tops Daily, Tops Online, Power Buy, Thai Watsadu, and Office Mate. The points can also be redeemed for cash coupons or discounts. The 1 also offers privileges in collaboration with selected partners in various sectors, including gas stations, tourism, entertainment, beauty, finance, restaurants, and hospitals. It is also possible to transfer The 1 points between members and The 1 points with business partners.